We’re making a power move.

P-618 is an Australian design-led creative agency built on the belief that design can be both commercially powerful and socially transformative.

We specialise in brand identity, logo design and creative direction.

We work at the origin point of ideas—shaping new brands from scratch and guiding established ones through meaningful transformation.

What’s our power move? Keep scrolling.

Black and white photo of a man laughing with eyes closed, showing teeth, in front of a building with multiple windows.

Our work is not digital-first. We don’t build websites or manage campaigns.

We build the core visual language that every touchpoint draws from.

We are brand-first.

Our creative solutions are thoughtful, tangible and meticulously crafted, shaped by precision, intuition and global experience.

Black and white photo of a woman in a coat and hat surrounded by many soap bubbles in an urban setting during daylight, with a crowd of people in the background.

Our power move?
We’re a pioneering for-purpose creative agency.
50% of our profit goes to charity.

We believe creativity should do more than turn heads—it should change lives. That’s why we’ve built giving into our business model from day one, committing half our profits to charities connected to the industries we work with. Every project you launch with us becomes part of something bigger, creating ripple effects that reach far beyond the brief.

What we can do for you:

Brand Inception and Transformation

We create brands with clarity, intention and endurance, whether building from a blank page or redefining an existing identity to meet its next chapter.


Brand Naming & Positioning


Logo & Identity Design


Brand Story Development


Visual Language Creation


Rebrand & Brand Evolution


Creative Skills and Services

From identity systems and visual storytelling to packaging and environmental design, our work translates seamlessly across mediums while holding a consistent, unmistakable voice.


Creative Direction


Print & Packaging Design


Art Direction for Photography and Motion


Environmental & Spatial Branding


Artisanal Design Elements


Industry Experience

Our portfolio and client experience spans numerous sectors. We bring the same high-calibre design intelligence to every project, regardless of size or scope.


Food, Beverage and Hospitality


Home, Lifestyle and Travel


Pet Food, Agriculture and Primary Production


Corporate, Industrial and Finance


Charity and Non-Profit


We design on purpose.

Got a spark? We’ll help it shine.

Share your details to receive our private folio and see the impact we’ve created for other brands.

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